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avatar for Mary Reisel

Mary Reisel

Kai Anthropology, Sense Perception and Cultural Insights in Consumer Research
CEO and Founder
Tokyo, JAPAN

Mary Reisel is a cyber anthropology researcher and analyst, specializing in the field of sense perception and cultural psychology of human behavior. Her professional interests combine innovative academic research with development of original products and unique services for a variety of industries and agencies.

Living in Japan since 2000, Mary developed an academic career and established RCA JAPAN (2004-2010), an R&D agency which focused on business ethnography, qualitative market research, designing taste formation, and culturally constructed digital services. Her team assisted and supported many global companies to enter the Japanese market with new brands and services.

With the rise of cyber cultures and the fast growth of online communities, anthropology expanded into the virtual world, investigating new social formations, cyber psychology, virtual geographical spaces which are now globally limitless, and the construction of new configurations of online social relationships and bonding. The Internet reality is facing redefinition of traditional concepts and values on a daily basis and new dichotomies appear: natural/artificial, social/private, virtual/material, work/play, body/mind. In 2015, Mary established Kai, an advanced R&D consultancy providing the most innovative and advanced research in cyber anthropology, habit formation, sense perception, and cyber psychology of online communities and networks. Kai team specializes in analysis and interpretation of big data, development and cultural adaptation of products and services, and advanced training in multi-cultural taste formation, language and behavior, and aesthetic sensitivity which is crucial for website and product design.

Mary is teaching at Rikkyo University, and is currently accomplishing her PhD in changing definitions of intimacy, relationships, and sexuality in the age of shifting values and virtual love.