Greg is a strategic storyteller and Design Director at IDEO Tokyo whose craft spans brand strategy, digital experience and communications design. His work at IDEO has included industrial design for white goods in China, repositioning and rebranding multinational apparel brands for the China and India markets, rethinking governmental service design in Singapore and working with digital startups in Japan. At the heart of his craft is the ability to translate human experiences and insights into business impact through compelling, vivid stories which connect products to people. Clients include The North Face, Samsung, Microsoft, Maxis, Intel, Wall Street English and Singapore’s Ministry of Social and Family Development.
Greg joined IDEO in April 2010. He got his start in print work at newspapers as a journalist, designer and art director at the St. Petersburg Times, The Miami Herald and The Chicago Tribune. He transitioned to web design in 1999, working on digital startups in Silicon Valley and eventually became an art director and interactive journalist at MSNBC.com. Before joining IDEO he was a product designer Microsoft in Redmond, Wa. and Shanghai, China, leading interaction design for their news, mapping, search and mobile platform offerings.
In addition to design consulting, he is also passionate about teaching Design Thinking, and has worked closely with many educational organizations around the world such as Aalto University in Helsinki, Finland; The Universidad Nacional Autónoma de México and Tecnólogico de Monterrey in Mexico; Tongji University and China Europe International Business School in Shanghai, China; the International School of Asia Karuizawa in Japan and The United Nations Educational, Scientific and Cultural Organization (UNESCO) in Thailand.